p.s. this looks better on desktop :)

Product Marketing · Strategy · Analytics

Linh Le

(say it like “ling”)

Technology consultant at EY, helping large organizations adopt complex systems — not just install them.

Trained at Villanova in marketing, analytics, and information systems; made in Hanoi. Everything filed here sits where those three meet: the research, the numbers, and the story that carries them.

EY · TECH CONSULTINGHanoi 🇻🇳 → Chicago 🇺🇸Villanova University · Marketing | Analytics | MIS

Linh Le

Linh, at the office

A findings slide from an analytics deck

FROM THE ARCHIVEfig. 01

adoption ≠ installation

Projects

a highlight reel of projects I worked on

Launching VINOva

INTERACTIVE DECK

Launching VINOva

A heritage Italian winery meets the skeptical American shopper.

go-to-marketresearchpositioning

Maxximum Effort

INTERACTIVE DECK

Maxximum Effort

What 61 minutes of waiting does to loyalty — and what to do about it.

analyticsstrategyconsumer psychology

MegMade at Home

INTERACTIVE DECK

MegMade at Home

Selling a $3,000 sofa to someone who can't sit on it.

growthanalyticsproduct thinking

Auditing Spotify

INTERACTIVE DECK

Auditing Spotify

Finding friction inside one of the most personalized products around.

uxproductresearch

Tech Consultant

Tech Consultant

ERP project delivery & practice contribution at my current firm.

sap deliveryleadershipenablement

SEE ALL WORK →