Product Marketing · Strategy · Analytics

Linh Le

(say it like “ ling”)

Technology consultant at EY, helping large organizations adopt complex systems — not just install them.

Trained at Villanova in marketing, analytics, and information systems; made in Hanoi. Everything filed here sits where those three meet: the research, the numbers, and the story that carries them.

EY · TECH CONSULTINGHanoi 🇻🇳 → Chicago 🇺🇸VILLANOVA · MARKETING | MIS | DATA ANALYTICS
About me →
Linh Le

Linh, at the office

A findings slide from an analytics deck
FROM THE ARCHIVEfig. 01

adoption ≠ installation

Projects

a highlight reels of the work that I enjoyed doing
FILE 01
Launching VINOvaINTERACTIVE DECK

Launching VINOva

A heritage Italian winery meets the skeptical American shopper.

go-to-marketresearchpositioning
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FILE 02
Maxximum EffortINTERACTIVE DECK

Maxximum Effort

What 61 minutes of waiting does to loyalty — and what to do about it.

analyticsstrategyconsumer psychology
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FILE 03
MegMade at HomeINTERACTIVE DECK

MegMade at Home

Selling a $3,000 sofa to someone who can't sit on it.

growthanalyticsproduct thinking
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FILE 04
Auditing SpotifyINTERACTIVE DECK

Auditing Spotify

Finding friction inside one of the most personalized products around.

uxproductresearch
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SEE ALL WORK →